Launch of .au direct

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The .au Domain Administration(auDA) has officially announced the launch of direct .au registration – a new namespace for all Australians on 24 March 2022.

The launch of .au direct means Synergy Wholesale will be able to provide partners with domain name registrations directly before the .au (e.g. yourclientsdomain.au).

It is important to note that .au direct is optional and will not affect any existing .au domain names.

Eligibility for All in Australia

Any business, association and individual with a local connection to Australia is eligible to register a .au direct name through Synergy Wholesale.

Priority Allocation Process

Overview of the .au direct Priority Allocation Process.

Registrants with an existing .au domain name/license (e.g. a registrant who holds domainexample.com.au) will have the first opportunity to register the exact match of their existing domain name at the direct level (e.g. domainexample.au) through the Priority Allocation Process.

auDA has confirmed that exact matches of all names in the Australian registry prior to the launch of the new namespace will be reserved for .au direct during the six-month Priority Allocation Period, beginning in March 2022.

In the event more than one eligible registrant applies for Priority Status for the same .au name, the name will be allocated according to priority categories, which will be determined by:

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